From Concept to Launch: A Real-World PM Case Study in Venue Buildout

Business Acumen

In this session, Robert De Corah takes PMI members inside the Ellis House buildout: a ground-up venue development project he managed from initial concept through grand opening. What makes this case study unique is the lens — Robert was simultaneously the owner and the project manager, meaning every delay, every cost overrun, and every scope decision carried direct business consequences with no organizational buffer to absorb them. And he did it all while continuing to run three other businesses.

Attendees will walk away with practical insight on:

  • Managing competing constraints across budget, timeline, permitting, vendor coordination, and design
  • Navigating scope creep and shifting priorities in a fast-moving build ut
  • Making tradeoffs when there is no perfect answer
  • What the planning process actually looked like — and what changed along the way
  • Lessons learned from a creative commercial project with real stakes

Whether you manage internal projects or client-facing engagements, this session offers an honest, experience-forward look at what project management looks like when the decisions are yours and the consequences are real.

Speakers


Founder, Ajax Media, C3 Studios, Rivet Rentals, Ellis House
Robert De Corah is the founder of Ajax Media, C3 Studios, Rivet Rentals, and Ellis House. Through Ajax Media, Robert has produced commercial video projects for brands and organizations across the globe, including corporate, documentary, and brand storytelling work. He also operates C3 Studios, a remote virtual assistant placement company that helps businesses scale with outsourced talent, as well as Rivet Rentals, a vintage Airstream rental company. Most recently, Robert launched Ellis House, a curated event and production space in Cedar Rapids designed for corporate gatherings, brand activations, weddings, private events, photography, video production, and community experiences. The project required Robert to manage the buildout, vendor coordination, space planning, design decisions, budgeting, and launch strategy while continuing to operate multiple businesses. His presentation will share the lessons learned from managing a creative commercial buildout from idea to execution.
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Information

Type of category: Meetings

Type of activity: Business Acumen

Date: July 8th, 2026

Hour: 5:15PM to 7:00PM

# of PDUs: 1

Price

Members: $13.00

Non members and Guests: $20.00

Location

Ellis House

1200 Ellis Blvd NW
Cedar Rapids, Iowa, 52405

[Click here for Map and Directions]