PMI Brand Refresh
PMI introduced a new brand logos and symbols on 10/5/19. Here are some new terms that you might like to know.
PMI is creating our new chapter logo. Once it is ready, our website will align with the new brand look and feel.
The Project Economy:
Today, the way we work has changed. Organizations and people are centered around a portfolio of projects, creating an economy of projects. At PMI, we call thisnew way of working “The Project Economy.”
Our Brand Positioning:
Brand positioning is the articulation of why we exist. It is the role we play in the world that helps us remain competitive and relevant.
We power The Project Economy, strengthening society by enabling organizations and empowering individuals to make ideas a reality.
Our Brand Personality:
Our primary color palette expresses our Brand Personality–fearless, bright, and nurturing– through three core colors: Tangerine, Aqua, and
Violet. These colors combined create an approachable and energetic atmosphere, that helps build a recognizable look and feel for PMI.
New Symbols and Meaning:
One of the ways we visualize the language of the Project Economy is through a unique pattern composed of our symbols. The pattern is a versatile visual element
that uniquely imprints our identity on our communications.